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Julia Doherty

101 Dalmatians

Getting Down to Basics ...

Posted on: 17/05/2012   By: Julia Doherty

The theme for this month has been an interesting and challenging one - Disney themes, linked with social media? Hmm... now where do we start? We have written an eBook called The 7 Deadly Sins of Social Media and I thought that would link well to Snow White and the 7 Dwarfs, however Snow White had already been taken ...

let's start at the very beginning

let's start at the very beginning

So what else could we link it to? 101 Dalmatians sprang to mind; did you know that 101 means "basic introduction"? I didn't until I went onto Wikipedia! So here are the basic introductions to social media - how's that for a Disney link?

Twitter 101

Twitter is an information network made up of 140-character messages called Tweets. It's a new and easy way to discover the latest news related to subjects you care about.

How is it useful? Twitter contains information you will find valuable. Messages from users you choose to follow will show up on your news feed or home page for you to read. It's like being delivered a newspaper whose headlines you'll always find interesting - you can discover news as it's happening, learn more about topics that are important to you and get the inside scoop in real time.

Some people find it useful to contribute their own Tweets, but the real magic of Twitter lies in absorbing real-time information that matters to you.

Facebook 101

Facebook's mission is to give people the power to share and make the world more open and connected.

Facebook is a social networking service that lets you connect with friends, co-workers and others who share similar interests or who have common backgrounds. Many use it as a way to stay in touch after finishing school, or as a way to share their life publicly. What makes Facebook different from other social networks are its extensive privacy controls, its development platform and its large and quickly growing user base. Facebook has been called the "thinking person's" social network. Compared to many other social networks, Facebook gets new features and improvements on a regular basis.

The leap into the business world has taken social networking for business to another level. Facebook is an ideal way to give smaller companies a big voice and it's growing each day. They say that if Facebook was a country, then it would be the 3rd largest country in the world.

LinkedIn 101

LinkedIn is a B2B networking platform with the highest concentration of educated professionals of any social network. It's a social medium that's not really very "social" at all - it's 100% about connecting with other professionals. LinkedIn is a B2B search engine that helps professionals find other professionals and businesses.

Is It Effective? Here are some facts:

  • 57% of companies surveyed said they'd acquired a customer through LinkedIn (HubSpot)

  • 58% of small and medium-sized businesses are actively using LinkedIn to promote their business (Merchant Circle)

  • LinkedIn, more than any other social media site, is driving referrals to B2B sites (Leadforce1)

Ultimately, that's what we all want: more traffic to our site, which translates to more leads and more sales.

Until next time ...


More about Julia Doherty ...


Julia Doherty ran a successful recruitment agency for many years. Business was good but it was when she started to use social media that the business took off to the extent that she was able to sell her agency to a major national chain.

Julia now runs Green Umbrella, using her experience to teach others how to maximise social media to enhance their business.


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