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Veronica  Pullen

5 Social Media Tips For Business

Making sure you smile on Twitter ...

Posted on: 09/05/2013   By: Veronica Pullen

While 009 was selling replicas to Khan, he had totally missed the fact that Khan was working with Octopussy to sell the genuine treasures to Octopussy's network. And while I'm not advocating that you start dealing in priceless treasures if this isn't your area of expertise, what the story does demonstrate is the power of having a network who wants what you have to offer ...

when people follow you on Twitter, they're looking to you to add value to their time

when people follow you on Twitter, they're looking to you to add value to their time

And...Twitter is the best platform for finding and engaging with your ideal prospects... and building a solid network of customers, referrers and raving fans! Gone are the days when your prospective customers were happy to be 'sold at'. Nowadays, your prospects want to know that you're listening to them, care about them... and more importantly, are hearing what they have to say.

It's only when people feel that you care about them that they'll feel valued... and when they feel valued, your competitors won't get a look in when they're ready to spend money. So today, I want to talk to you about how you can network effectively on Twitter.

Firstly, I'd like to share my mantra with you. This is the single most important sentence you will read in this blog post, so please take a minute now to write this down and pin it up on your wall ... somewhere you'll see it regularly:

"To make more sales, I will give people what they asked for or hoped for when they wrote their tweet"

Have you written that down? Ok, let me explain in a bit more detail...

When people choose to follow you on Twitter, they're looking to you to add value to their time on Twitter. I define value using my S.M.I.L.E. pseudonym:

  • S - Solutions

    If you see a tweet asking a question that you can help with, offer your solution or advice. When they wrote their tweet they were hoping to get answers - give them what they hoped for.

    • If their tweet is about exciting news, share in their excitement.

    • If they're frustrated, acknowledge their frustration.

    • If you've read a blog post that you enjoyed, tweet the author and tell them (you can tweet me @VeronicaPullen - I'd love to hear from you!)

    Basically, just look at the tweet and ask yourself what kind of response is relevant - then respond accordingly.

  • M - Meet your ideal clients

    Once you have engaged with your ideal clients, you have taken the first step to building a relationship.

    Next, follow them or add them to a list so you can regularly monitor their tweets and add value as I discussed above, as often as you can.

    Remember to always give people what they asked or hoped for... then you'll be building emotional connections which will quickly develop into the trust they need to commit to a sale.

  • I - Inspire with your content

    Share content that will educate, inform or entertain your connections. It could be content you've created (Blogs, videos etc) or if you see content that you feel would appeal to your connections, you can share that too.

  • L - Listen

    This is just a reminder that networking on Twitter is not about you, but the people you connect with. The "two ears, one mouth" philosophy that applies to your offline networking is also applicable to how you build relationships online.

    Spending more time listening to (reading and responding with value adding responses) your connections than you do talking about yourself, will see you build a solid stream of followers that care about your success.

  • E - Engage

    Get proactive and initiate conversations with other users. Remember, the people who know you already, well... they already know you!

    Every time you tweet someone new, you are introducing your business (and yourself) to someone who doesn't yet know you exist... where could that lead?

And finally... a simple search strategy for finding local clients ...

Foursquare is a location based service that allows people to "check-in" at premises using their mobile phone. The benefit for you is that many people have their Foursquare account linked to their Twitter profile... so every time they check-in somewhere, a tweet is sent to their followers.

This is a fantastic opportunity to find people who have checked-in somewhere local to you. E.g. they live, work or visit places or people in your area - potential clients? To find them, using the search box at the top of Twitter, type the following into the box Foursquare+[location]

Then hit ENTER and on the next page, click "tweets" and "all". So... "foursquare+Northampton" if you live in Northampton. The results will show you everyone who has checked-in anywhere in Northampton in the 7 days previously.

Now all you need to do is send them a conversational tweet (not selling!) and start building that relationship!

Happy tweeting!

Until next time ...


More about Veronica Pullen ...


Veronica Pullen AKA ''The Social Marketing Relationships Queen'' is a Social Marketing Strategist and Mentor based in Surrey. Her client list includes some of the big names in the Expert industry ... Dr Joanna Martin, Nick James, Fiona Harrold, Dan Bradbury, Kimberley Davis (BBC Apprentice) ... and many small business owners from around the world!

Visit her website to download Veronica’s FREE eBook ''Unlock The 3 Best Kept Secrets To Skyrocket Your Sales From Twitter''.


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