Spring has a wonderful fresh feeling and it's often the perfect time to go ahead and do something different - no matter how scary that might be. For me, this spring brings with it something very new and different - a new business and a new website that will hopefully do well in spreading the word about what I do and what my work is all about ...
are you marching forward with a spring in your step?
My new venture is called Roker Media and I'm very excited about it and if you haven't already been cornered by me to go over and look at it, my website is http://www.rokermedia.co.uk - what are you waiting for, I'd love to know what you think.
But only if it's complimentary, of course, because that is what we all fear when we do something new or different - that everyone will hate it. Few people do, and ever fewer will tell you that they do, but it still takes a little bit of courage and faith to move away from what you know into something fresh.
Of course, all that pent up fear and emotion can be calmed if things are done well in the first place. By not leaving anything to chance and bringing in the professionals. It might be that you're looking at a new website, or it could be marketing or branding, it might be a new name and simply an offer or a news item that will make people take notice.
Whatever it is, do it well and people will look. Get the approach right and you'll get a positive response, and that usually means an increase in interest and, somewhere along the line, an upturn in business. And that means making sure everything new, from the design to the content, the colours you use and the way you use them, is taken care of by someone who is a specialist in their sector.
It's too easy to stick with what we know, but it's also not hard to look for something different when you know where to look. So start thinking afresh and see what springs to mind.
My writing career began under the bright lights of Gateshead in 1986 - who wouldn't love a job that offered the chance to listen to Gateshead Borough Council's Public Waste Committee debate the introduction of wheelie bins for three hours? It was the start of a working life that taught me what makes a good story and how to tell it and, although I don't have a news editor lurking ready to throw things at me any more, or so much of an interest in wheelie bins, my love of writing and a fascination with talking to people and telling their stories is as strong as ever.
Today I work for Business Times in Northampton and the Northants Evening Telegraph as well as providing copywriting services and press releases for a number of local companies.
When I'm not doing that, I indulge in the things I love most, which include, in no particular order: my teenage children, Sunderland football club, my husband, chocolate, QI, Chinese noodles, my closest friends, Test Match Special, red wine, reading in bed, The Sound of Music and growing vegetables.
"I would like to thank you particularly for making an exceptional effort to put me in touch with a new client on the day I was busy doing fittings in my studio. Buy going the extra mile to reach me, I was able to get in touch with the new client, and myself and my fitter saw her the same day. She placed an order for over 3900. This would not have happened if I'd been relying on my answerphone!"
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