Here Today, Gone Tomorrow?
Tomorrow Never Dies ...
Posted on: 23/05/2013 By: Judith Halliday
It used to be said about newspapers that what was in them today was tomorrow's chip wrappers. Actually, it wasn't true then and it certainly isn't true now. Tomorrow Never Dies - it simply comes around, just like today, with pretty much the same people in it and the same information that was there yesterday ...
unlike 007 we can shout about our achievements
Chip wrappers stopped being made from newspapers quite some time ago - when someone realised that printers' ink wasn't exactly one of your five a day, I think, but even in those days, there was no such thing as 'here today, gone tomorrow' in terms of newspapers.
We may think they only last a day, or the weekend, or maybe the week, and then they're consigned to the recycling box. But the information in those newspapers is somewhere - once upon a time in newspaper libraries and cuttings envelopes, today on the Internet - for as long as anyone might possibly be interested.
This is bad news if you're a celebrity who's just done something you'd rather everyone forgot. Leaving a West End night club tired and emotional holds nothing more in store, for most of us, than a headache the next morning, but for the A-Listers, it's another entry on Google that can be dredged up every time someone wants to dredge it up.
For the rest of us, the perpetuation of news stories, and the permanence of entries on search engines, can be a good thing. When we talk about something positive we've done, either in the press or on our own websites or blogs, it gets us noticed, it gives ourselves, our business or our organisation a bit of a boost, but most importantly, it stays there for future reference.
So when someone's looking for - let's say - award-winning plastics companies in Northamptonshire, your press release about your plastics company and the award you won, might just get you some extra work. If you're a charity that's handed over a vital piece of equipment to a local hospital, you might well get enquiries from someone searching for local charities, local hospitals and local fundraisers.
All the more reason, then, why we should shout about what we've done. It's true, Tomorrow Never Dies, it's there waiting for us with opportunities and new ventures - it only needs to know where to look.
Until next time ...
My writing career began under the bright lights of Gateshead in 1986 - who wouldn't love a job that offered the chance to listen to Gateshead Borough Council's Public Waste Committee debate the introduction of wheelie bins for three hours? It was the start of a working life that taught me what makes a good story and how to tell it and, although I don't have a news editor lurking ready to throw things at me any more, or so much of an interest in wheelie bins, my love of writing and a fascination with talking to people and telling their stories is as strong as ever.
Today I work for Business Times in Northampton and the Northants Evening Telegraph as well as providing copywriting services and press releases for a number of local companies.
When I'm not doing that, I indulge in the things I love most, which include, in no particular order: my teenage children, Sunderland football club, my husband, chocolate, QI, Chinese noodles, my closest friends, Test Match Special, red wine, reading in bed, The Sound of Music and growing vegetables.