In the famed Dickens novel Oliver Twist, our hero boldly steps forward and asks for ''more, Sir.'' Oliver is desperate for sustenance, so makes that request in spite of the appalling gruel on offer. We, on the other hand, in the online world are stuffed with information, bloated and yet still bombarded with the stuff, day and night ...
do you leave your fans wanting more?
Yet, the brands and businesses that are doing really well on social media really do leave their fans asking for 'more, Sir.' So, what is their secret?
I'll list the 6 elements I see as most important here. I'd love to know if you agree:
They know their audience - That means that they know what gets under their readers' collective skin. They know what their fans dream of, what their daily challenges are, what their common gripes and their ultimate aspirations are. And they provide content to match that, as perfectly as they can. This means that communication with the business becomes an extension of communicating with their friends or colleagues.
They publish fresh content - That's not to say it's 100% original, but whether the source is information the business has already shared in another form, or whether it has been gleaned from another source, the business will have added their own twist, slant or comment to it, thereby injecting it with their personality and again, communicating in a human way.
They make it snappy - It has been widely stated that the average attention span of an adult online is 8 seconds, so the best content put out there is snappy. It's written in bite-sized chunks, like a yummy piece of chocolate or a smoked salmon appetizer. You can consume, and enjoy it wholeheartedly for a few seconds, and then move on with your busy life. Note: writing headlines becomes a key skill for successful social media activity.
They share - What do we love doing on social? (the clue is in the name). Yes, sharing. And so, the best content is created to be so compelling that you can't help but share it with your friends, colleagues or Facebook group members. Prepare your content with this in mind. Make sure it stands out from the noise enough to be worthy of a share. This is gold-dust.
They make it visual - Photos and especially videos are increasingly being shared ... everywhere. And not surprising really, as they tell a story in a way that words alone can't. So, start to build your bank of images and videos now for future sharing, thinking beyond the obvious, to images that will differentiate you from the rest.
They offer clarity - Do you know how you are expecting the reader to feel, what you want them to do, when they've read your content? If so, it's highly likely that reading your content will give the desired outcome as the message will come across. That includes asking for a particular response to your post, such as liking, commenting, +1 -ing, sharing or re-tweeting. So ask away - basking in the knowledge that each of those actions will be introducing you and your business to a whole group of new people.
Having read these, how will you be using them to get your readers to ask for more? Social is all about getting the right people to reach out to you and to start building those relationships. Getting the content right is key, so I hope these tips help.
Julia at BrambleBuzz is passionate about helping you get the results you need from social media with training, consultancy, strategy and complete management solutions. She has helped over 100 business owners get social media working for them and is the social media expert to Nigel Botterill and The Entrepreneur's Circle
So, are you missing out on communicating with past, present and future customers because you're not using social media, or not using it effectively? We get you talking in the right way to the right people to get the right results. Simples!
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