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Julia Doherty

In The Good Old Days

How Social Media Has Changed The Workplace

Posted on: 23/04/2012   By: Julia Doherty

Twitter, Facebook, YouTube, Pinterest - to name but a few familiar names which all trip off the tongues of most people these days - and if you are below 25 then it will probably be your daily mode of communication with anyone and everyone...

keep your name in the frame with a good social media strategy

keep your name in the frame with a good social media strategy

However, how has Social Media changed the way that we do business? In the good old days we will most likely have had a computer, fax and definitely a telephone to communicate with other businesses, suppliers and competitors. Then came the website where we could show the world what we had to offer, whether it be a service or a product. Hopefully if we advertised this fact through our headed paper, compliment slip or even as a footer on our e-mail, then people would take a look at our site. Is this still the case? Well, probably not!

For a start most companies don't have headed paper or compliment slips - so passé! So how do we get your name known on these Social Media sites and once there, how do you keep your name in the frame? Here are Green Umbrella's top 10 tips to social media success:

  1. Make sure your pages are set up and branded correctly
  2. If you have premises make sure you are registered with Foursquare and other location based social networking sites so that people can check in
  3. Register your company on Google places so that it appears at the top of Google listings
  4. Have your Social Media links on your business card
  5. Put an A4 poster in your reception area or in your window telling people that you are on social networking sites
  6. Remember to add your Social Media links to your current website
  7. Post visuals - followers love nothing better than a picture and nine times out of ten you will get more comments from this than a few written words
  8. Only SELL 20% of the time, people will get bored if you keep showing them the same picture of a product you need to get rid of
  9. Regular activity on all platforms is important; talk to other people and interact with them, otherwise you will be talking to yourself
  10. AND ... most of all, have fun with it!

Having said all of the above, there is still a need for good staff who can manage things in your absence; and after all, a computer cannot answer the phone! Get them involved with Social Media and work it to your advantage for your company and your brand!

Until next time ...


More about Julia Doherty ...


Julia Doherty ran a successful recruitment agency for many years. Business was good but it was when she started to use social media that the business took off to the extent that she was able to sell her agency to a major national chain.

Julia now runs Green Umbrella, using her experience to teach others how to maximise social media to enhance their business.


+44 (0) 1604 726758


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