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Judith Halliday

No News Is Good News ...

Really?

Posted on: 12/04/2012   By: Judith Halliday


There's an old saying that no news is good news, although that's patently not true when you are trying to fill the pages of a newspaper. As a saying, it stems from the fact that if you haven't heard anything, then the chances are nothing bad has happened, the situation isn't worse, there's nothing to worry about ...

share your good news - people want to read all about it

share your good news - people want to read all about it

How old the saying is, I'm not sure, but it does seem to suggest that our obsession with bad news stretches back far further than the usual gripes we have about our national media.

The saying is not, of course, true. No news is not good news, particularly if you're trying to raise the profile of your business or let people know how exciting, successful and interesting you are. What is good news, is that there are ways in which you can tell the world - and the world is waiting to listen.

And - on the whole - good news is the province of local newspapers. While the nationals inevitably focus on politics, overseas conflict and - in some cases - the imminent threats, causes, risks and sheer inevitability of life-threatening disease, it's the locals that want to know what's really going on in our communities.

Yet the perception is often that "no-one will be interested in what I'm doing". Because most of us simply get on with our lives, doing our jobs, seeing our families, enjoying our hobbies and supporting our local good causes, we don't think it's newsworthy.

The truth is, all that stuff is the lifeblood of local newspapers and they really do want to hear from you. For every company that's going under in the recession, there's another one that's taking new people on - so tell everyone about it! For every pound we're losing thanks to George Osborne's policies, there's another one being donated to a worthwhile charity or organisation - so what are you waiting for?

The good news is - no news is not good news at all!

Until next time ...

JUDITH HALLIDAY



More about Judith Halliday ...

My writing career began under the bright lights of Gateshead in 1986 - who wouldn't love a job that offered the chance to listen to Gateshead Borough Council's Public Waste Committee debate the introduction of wheelie bins for three hours? It was the start of a working life that taught me what makes a good story and how to tell it and, although I don't have a news editor lurking ready to throw things at me any more, or so much of an interest in wheelie bins, my love of writing and a fascination with talking to people and telling their stories is as strong as ever.

Today I work for Business Times in Northampton and the Northants Evening Telegraph as well as providing copywriting services and press releases for a number of local companies.

When I'm not doing that, I indulge in the things I love most, which include, in no particular order: my teenage children, Sunderland football club, my husband, chocolate, QI, Chinese noodles, my closest friends, Test Match Special, red wine, reading in bed, The Sound of Music and growing vegetables.

Telephone:

07915 050279


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