The loneliness of the
Short-distance copywriter ...
Posted on: 06/11/2011 By: Judith Halliday
Something very, very scary and somewhat unpleasant has happened to me - I've realised that I come up with some of my most creative thoughts when I'm out running. I hit the road and my mind starts whirring and by the time I'm warming down the germ of an idea is there ...
the loneliness of the short-distance copywriter
Now, between you and me, I'd rather be able to say that I do my best creative work while lying in bed, or in a hot bath sipping a glass of wine, or during back-to-back episodes of QI - but apparently life's not like that.
My new exercise routine started about two months ago and, at first, the nearest thing I got to a creative thought was working out where the best place to throw up might be. But the routine is working and now I find myself powering (ahem) along the route, legs and lungs coping fairly well on their own, leaving my brain to exercise itself on whatever might be on the agenda that day.
Despite the longing for the warm duvet rather than the cold, hard road, the lesson I have learned from this is that sometimes you just need to find that extra energy from somewhere, particularly when you are running your own business.
If you're working hard all day every day it's difficult to find the extra input needed to spend some time working on your business rather than in it. But it's amazing what half an hour at the beginning or end of the day can do to get your brain buzzing.
What's new? Is there a news story in there and is it worth sending out a press release? What do you want to tell people about - there's an email newsletter in there somewhere just waiting to impress your clients. What can you do to your website to refresh it, boost its presence and yours, and spread the word about all those things you've been working so hard at, but not telling anyone about?
If you want to, you can tell me all about them and I'll come up with some creative thoughts next time I'm out on the road. Of course, you're welcome to join me, and we can discuss them as we go.
Marathon runners need not apply!
Until next time ...
My writing career began under the bright lights of Gateshead in 1986 - who wouldn't love a job that offered the chance to listen to Gateshead Borough Council's Public Waste Committee debate the introduction of wheelie bins for three hours? It was the start of a working life that taught me what makes a good story and how to tell it and, although I don't have a news editor lurking ready to throw things at me any more, or so much of an interest in wheelie bins, my love of writing and a fascination with talking to people and telling their stories is as strong as ever.
Today I work for Business Times in Northampton and the Northants Evening Telegraph as well as providing copywriting services and press releases for a number of local companies.
When I'm not doing that, I indulge in the things I love most, which include, in no particular order: my teenage children, Sunderland football club, my husband, chocolate, QI, Chinese noodles, my closest friends, Test Match Special, red wine, reading in bed, The Sound of Music and growing vegetables.